Tipping Point Community
Event collateral for the 2024 Tipping Point Benefit designed to tell the full story. Celebrated both the progress that's been made and the work that still lies ahead.
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context
Tipping Point is an icon of positive change in the San Francisco Bay Area, creating groundbreaking impact in the fight against poverty.
approach
We developed the theme for the 2024 Tipping Point Benefit, landing on "The Changing Times." The event highlighted both the ongoing work ahead and the progress of accomplishments already achieved.
I designed an invitation inspired by the work Tipping Point does every year to shine a light on poverty in San Francisco. As guests opened their envelopes, they discovered hidden text, illuminating the night's true purpose: to celebrate community, hope, and the promise of change in the fight against poverty.
year
2024
category
Event Collateral
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I designed these black-and-white mastheads on a nearly 20-foot-tall curtain that gradually revealed images of San Francisco, transitioning from pixelated to fully resolved as cocktail hour ended. The moody images, reflecting the city’s harsh realities in the fight against poverty, slowly unfolded to tell the full story of San Francisco.
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As cocktail hour drew to a close and the dinner program was about to begin, the once black-and-white images of San Francisco began to glitch, gradually revealing a vibrant spectrum of colors.
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As the curtains rose, GOOD NEWS, the dinner program began and the Tipping Point Community helped to raise $14.5 million by the end of the night.
