Mayoral Transition Report
Transition report for Daniel Lurie, San Francisco Mayor, after he was elected into office.
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context
Daniel Lurie won his campaign for mayor of San Francisco and the administration needed layout and data visualization support for their transition report as he took office.
approach
Inspired by the tagline "A New Day,” I created a visual identity for the mayor-elect that reflected the optimism and warmth of dawn, a symbol of a fresh start.
The Lurie administration needed to present a transparent transition report highlighting campaign and inauguration spending.
Building on the blue-green gradient from his inauguration identity, which we created for his campaign, I developed a report with data visualizations that carried that identity forward. Photos with captions were used to create a narrative, giving readers the full picture of his transition into office.
Visit full transition report here at lurieforsf.org
year
2025
category
Branding and Identity
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